Smart decisions, made earlier.
Pre-mortem briefs, decision memos, and channel-mix models for media investments above $250K. Human planners. Current-generation AI. Two decades of premium-publisher pattern recognition. Faster, sharper, better-defended decisions.
Decision memos
Two-page memos before any committed spend. What we believe, why, what it would take to change our mind, and what the worst credible miss looks like.
Channel-mix models
Per-channel attribution and saturation curves built from your last 12 months of data plus industry benchmarks. Owned, not rented.
Pre-mortems
For every $1M+ campaign: "imagine this failed — why?" Written before launch, opened after.
AI-augmented research
Audience and competitive research compressed from weeks to days using current-generation language models. The analyst is still us.
Three ways we deliver advise.
Each engagement is priced as a defined SKU with a written scope — not an open-ended retainer.
Decision Memos
"Two-page written brief before any $250K+ media buy."
Project fee · $5K–$15K
Audience Capital Diagnostic
"Quantify a principal's standing inside the premium publisher ecosystem."
One-time + optional quarterly tracking
Narrative Risk Brief — MENA
"Monthly intelligence on media and narrative risk in the region."
Monthly retainer · $5K/mo
Six ways of thinking, one practice.
Mapped across our three service lines — Represent, Advise, Convene.
The Science of Attention
Measurement-grade frameworks for what audiences actually notice, recall, and act on.
AI-Augmented Media Planning
Human planners using current-generation AI to compress weeks of research into days.
Smart Decisions, Made Earlier
Pre-mortem briefs and decision memos for media investments above $250K.
Strategic Posture
Positioning Canadian brands and publishers for moves three quarters ahead, not next campaign.
Global Aspirations
Cross-border programs for Canadian brands abroad and global publishers entering Canada.
Reading the Influence Economy
What's actually persuading audiences across platforms, beyond follower counts and CPMs.
Talk to us about Advise.
What's the decision you're trying to make? We answer same business day for time-sensitive briefs.