Three pillars — Represent, Advise, Convene — each split into three productized engagements. Most of what we do is priced as a defined SKU with a written scope, not an open-ended retainer. That keeps procurement happy and makes the cost-of-success legible from day one.
Premium global publishers want in-market commercial teams in North America and MENA. We are one.
"Your in-market commercial team for North America and MENA."
Direct relationships with the agency planners, holdco strategy units, and CMOs already in our brief list. Founder-led, no subagents, no third-party markups. Quarterly written reviews; named contacts at every account.
"Place a Western brand into MENA premium titles — and a MENA principal into Western titles."
Two decades of premium publisher commercial work makes Adsquad uniquely positioned to handle the bidirectional buy. One contract covers the FT, the Economist, Bloomberg, HBR on the Western side and The National, Arab News, Asharq, Al Majalla on the MENA side. Procurement-friendly, single invoice.
Brands deciding where their media money goes deserve a memo before they sign. We write it.
"Two-page written briefs before any media investment above $250K."
What we believe, why, what would change our mind, what the worst credible miss looks like. Default discipline — every major buy at Adsquad opens with a memo opened after launch. Borrowed from the buy-side investment world; rare in media.
"Quantify a principal's standing inside the premium publisher ecosystem."
An audit-style report measuring share-of-voice across FT / Economist / HBR / Bloomberg / WSJ, sentiment, peer-set positioning, and white space against named comparables. Establishes the baseline; recurring quarterly defends the trajectory. Honest, citation-grade methodology.
"Monthly intelligence on media & narrative risk in MENA for Western corporates."
What's shifting in the regional narrative landscape, which Western titles are MENA-receptive that quarter, which storylines are about to break, which Gulf principals are buying media and why. Salon and dinner intelligence, written down monthly.
"Audience research + channel mix compressed from weeks to days."
Current-generation language models do the research lift; human planners — with two decades of pattern recognition — make the calls. The deliverable is faster, sharper, and better-defended than a traditional planning cycle. The judgement remains human.
Some conversations only happen in person, in the right room, with the right guest list. We assemble it.
"Op-ed + speech + media training + placement, end to end."
Write the op-ed. Coach the principal. Land it in a premium title. Brief the principal for a Harvard Club dinner or UNGA-week salon Adsquad itself produces. Vertically integrated — no other shop owns both the publication relationship and the convening surface.
"Quarterly bundle: one salon + one prestige op-ed + one bilateral conversation."
A standing engagement that gets a MENA principal into one Western conversation per quarter through the assets Adsquad already owns: the publisher relationships and the convening surface. The most efficient way to compound presence over an 18-month horizon.
"Private dinners and salons during UNGA week, at the Harvard Club, and globally."
Past venues include the Harvard Club, New York (by member sponsorship). Closed convenings of 10 to 40 senior guests, designed around one working conversation. UNGA-week formats run during the General Assembly window. Discretion as a service; no press unless requested.
An annual research publication: how the region's HNWI, family-office, sovereign-fund, and senior-government cohorts consume premium global publishers. Owned IP, free to read, becomes the standing reference for every Adsquad engagement. First edition publishes Q4 2026.
Get notified when it publishes →Tell us which capability you're trying to map to a problem you have. We respond within one business day.