Premium media is a relationship business.
Adsquad is a Toronto-based media consultancy, incorporated in 2018. The practice rests on two decades of accumulated commercial relationships across Harvard Business Review, the Wall Street Journal, Time Inc., and American Express Magazines — applied today to publisher representation, brand advisory, and prestige convening.
Four things we believe.
Premium media is a relationship business.
Rate cards are public. The terms that actually close a deal are not. Adsquad invests in the relationships that put real proposals on the table — for brands and for publishers we represent.
Decisions, written down, before money moves.
For any media investment above $250K we write a two-page decision memo: what we believe, why, what would change our mind, what the worst credible miss looks like. Default discipline.
AI sharpens. It does not replace.
Current-generation language models compress weeks of research into days. The judgement that closes the deal — and the room — remains human.
Some conversations only happen in person.
When the audience is small, senior, and worth assembling, we convene. UN week salons, members'-club dinners, and the rooms where decisions actually get made.
Toronto, Canada. Coverage across MENA and North America.
Meetings on request. The fastest way to start a conversation is the inquiry form below.
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