Represent. Advise. Convene.
A Toronto-based media consultancy built on three things: the publishers your audience trusts, the strategy AI is finally good enough to sharpen, and the rooms where decisions actually get made.
Premium media is a relationship business. It always has been.
Adsquad was incorporated in Toronto in 2018. The practice draws on two decades of accumulated commercial relationships across Harvard Business Review, the Wall Street Journal, Time Inc., and American Express Magazines — applied today to a wider client base.
Three pillars: Represent premium global publishers in the markets we cover; Advise brands deciding where their media money goes; and Convene the rooms where those decisions actually get made.
Twenty years of relationships. Eight years as Adsquad.
Founded
Adsquad Canada Inc · Toronto
Years of accumulated relationships
Across premium global media
Premium publishers in the practice's history
HBR · WSJ · Time Inc. · AmEx Magazines
Service lines
Represent · Advise · Convene
Smart decisions, made earlier. And the rooms where they're made.
The publishers your audience trusts.
Two decades of premium publisher commercial relationships — Harvard Business Review, Wall Street Journal, Time Inc., American Express Magazines — applied to representation work today.
The strategy AI is finally good enough to sharpen.
Pre-mortem briefs, decision memos, and channel-mix models for media investments above $250K. Human planners. Current-generation AI. Faster, sharper.
The rooms where decisions actually get made.
Prestige convenings for embassies, brands, and delegations. Past venues include the Harvard Club, New York — by member sponsorship — and UNGA-adjacent salons during UN week.
Six ways of thinking, one practice.
Mapped across our three service lines — Represent, Advise, Convene.
The Science of Attention
Measurement-grade frameworks for what audiences actually notice, recall, and act on.
AI-Augmented Media Planning
Human planners using current-generation AI to compress weeks of research into days.
Smart Decisions, Made Earlier
Pre-mortem briefs and decision memos for media investments above $250K.
Strategic Posture
Positioning Canadian brands and publishers for moves three quarters ahead, not next campaign.
Global Aspirations
Cross-border programs for Canadian brands abroad and global publishers entering Canada.
Reading the Influence Economy
What's actually persuading audiences across platforms, beyond follower counts and CPMs.
Four conversations. Pick the one that sounds like yours.
Start a conversation.
One inquiry. We answer within one business day.