Welcome to Adsquad Insights
Three running series. One question: how does premium media actually move audiences in 2026?
May 17, 2026 · 4 min read · Adsquad
Two decades of selling premium media — print, then digital, now AI-augmented — accumulate a particular kind of pattern recognition. Not the kind that fits in a deck. The kind that sounds, when finally written down, like common sense. But it isn’t, or everyone would already be doing it.
Adsquad Insights is where we write it down.
Three running series, alternating weekly:
The Canadian Brand Abroad. Monthly long-read. A Canadian company that broke into a US, EU, or APAC audience, walked through from the buy side — what the media mix actually was, not what the case study says it was. What worked. What we’d do differently today.
Publisher Spotlight. Bi-weekly. One premium global publication — its editorial posture, audience economics, and what makes it relevant to Canadian advertisers. The public-facing version of the call every new client asks for: “who should we be in?”
The Room Before the Room. Quarterly. Field notes from a convening. Themes only — never attribution. The point isn’t who was there. The point is what shape the conversation took, and why that room produced the kind of clarity a Zoom call would not.
The first proper piece publishes next week.
If there’s a question you’d like us to take up, send it via the contact form. We read everything.
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